Clear and useful, without the sales pitch.
Short articles on pricing, websites, design and AI. No jargon, real numbers and questions you can put to any contractor.
Latest articles
The Journal·Websites
What is a domain, and how do you register your own name for your website?
A domain is the address people use to find your business online. What it is, how to choose a name and how to register it, step by step.
9 November 2026 · 8 min readRead the article
Studio Notes·Design
Nature has the best color palettes
Why the colors of a forest, a desert and the sea belong together, how to turn them into colors for a website, and a free tool to make your own palette from a photo.
1 November 2026 · 4 min readRead the article
The Journal·Approach
A personal approach as an advantage: why clients prefer to talk directly to the designer and the developer
Every extra person between you and the one doing the work is a place where meaning, time and money get lost. Here is why the direct conversation wins.
29 October 2026 · 6 min readRead the article
The Journal·Design
Design beyond the template: why boutique studios deliberately avoid the “standardised” web
Open ten competitors' websites and you will see the same site ten times. Here is why that happened and why small studios choose another path.
8 October 2026 · 7 min readRead the article
The Journal·Tips
Fixed price or hourly: how to choose for a web project
Neither model is good or bad. They share the risk differently. Here is what each means and how to stay within budget.
17 September 2026 · 7 min readRead the article
The Journal·Pricing
How much does a website cost in 2026: price levels and what drives them
One quote for a website can be 30 euro a month, another 5,000 euro. Here are the four levels, what you get at each and what it costs afterwards.
27 August 2026 · 8 min readRead the article
The Journal·AI
How AI really helps a small business, and where not to trust it
Between the noise and reality there are a few tasks where AI saves hours. Here are which ones, how to start and what the risks are.
6 August 2026 · 6 min readRead the article