Nature has the best color palettes

The most perfect color combinations are not created in a studio: they have long existed in nature. They hide in wet tree bark, in clay baked by the setting sun and in glass sculpted by lightning. That is exactly why our design does not start from the color wheel but from the living emotion of the world around us, to bring that authenticity to your brand.

Why the colors of nature belong together

In a natural scene everything lives in the dynamics of the light. It puts one tone over everything: warm at sunset, cool after rain, silver at night. So even colors that are very different do not fight each other. That is a secret the color wheel does not recognise.

Nature rarely wastes colors. A scene usually contains one dark tone, one light one, two or three mid tones and just one small, bright spot. That is a ready, perfect color system.

Three scenes, three feelings

From photo to website: give every color its right place

Having a beautiful palette does not mean you have a color system. Every color needs its own place: one color is for the background, another for the text, a third for the main button and a completely different one for the accent. If a color has no role, it is better that it is not part of the color system.

A simple system helps: around 60% of the page is the background, around 30% is the main color and the text, and around 10% is the accent. That way the page breathes and our eye feels where to rest.

Beautiful has to be readable too

The lightest and the darkest colors of a palette are usually the background and the text. If the text is hard to read on the background, no palette helps, so the designer and the developer must check readability when the colors are chosen, and then again on different devices and resolutions.

Good color is never accidental.

If you want the colors of your website to come from something real instead of a template, tell us where your story begins. That is where we start too.