How much does a website cost in 2026: price levels and what drives them

A website can cost anything from a few euro a month to several thousand at once. The difference is almost never how beautiful the design is. It is who does the thinking for you, who writes the copy and who owns the site in the end. Below are the four levels, what you get at each and what to ask before you pay. The numbers are guides, not a quote.

Level 1: a subscription site (around €10 to 30 a month)

You pay a small monthly fee and get a ready site in a few days. The template, domain and hosting come in one package and you think about nothing technical.

• You get: a quick start and a low upfront cost.
• You do not get: ownership. The site lives on their platform and disappears if you stop paying.
• Makes sense for: a small business whose clients already know it and only look for a phone number, address and opening hours.
• Does not make sense for: anyone who expects enquiries from Google.

Level 2: a template site (around €400 to 1,000)

A bought template where the logo, colours, photos and text are swapped. The domain and files are yours, and the site is ready in two to four weeks.

The good part is that it is yours and affordable. The risk lies in what the quote does not show:

• Copy is usually not included. Either you write it, or the template text stays.
• SEO structure is the template's: identical headings, automatic addresses, missing descriptions.
• Speed often suffers from sliders, animations and unused add-ons.
• The look is familiar. A client senses it even if they cannot name it.

Level 3: a site with a real structure (around €1,000 to 3,500)

Here the price is no longer for design but for thinking. The structure is built around what people search for: a separate page for each service, a clear path to an enquiry, written headings and copy, clean addresses, a fast site and a technical base for SEO.

With us this scope starts at €1,000 for a site of up to five pages. An admin panel you can edit yourself is added separately. The exact price depends on pages and features.

How to tell the level: ask who writes the copy and how many pages are included. If the answer is “you send us the text” and “five pages”, you are paying for level 2, whatever the price.

Level 4: custom development (from around €4,000 up)

A site that does something rather than just showing something: a calculator, a client portal, a booking system, a link to stock or a CRM. A first working version starts around €4,000, while complex platforms cost many times more and take months.

At this level the price depends mostly on the number of integrations. Every connection to an outside system (payments, accounting, stock) adds days of work. Ask exactly how many integrations the quote covers.

An online store: a separate calculation

A store has orders, payments, delivery and stock, so it costs more than an ordinary site. A small store starts from around €2,500, and a large one with many products and integrations reaches several thousand. On top of that comes the monthly fee of the platform, if you use a ready one, and the payment provider's fees.

What raises the price the most

• The number of pages. Each one is design, copy and technical work.
• A second language. It doubles the text, structure and testing, so it adds a noticeable share of the price.
• The copy. When the team writes it, it is a real line in the quote. It is often left unsaid.
• Integrations. Each connection to an outside system is priced separately.
• The timeline. A rush project means setting other work aside and costs a little more. A relaxed schedule is cheaper.

Ask about each of the five. A quote that has none of them is a starting point for negotiation, not a quote.

Costs after launch

Almost every quote leaves these out, and they belong in the budget from day one:

• Domain: around €15 to 30 a year.
• Hosting: from a few tens to around €200 a year for an ordinary site.
• Photos: if you need a photographer, roughly half a day of work.
• Support: with us from €80 a month, with no long-term contract.
• Content changes: if you cannot make them yourself, each edit is a paid hour.

Four questions that show whether a price is fair

1. 1Who writes the copy? If it is you, take the value of the writing out of the quote. You pay for it with your time.
2. 2How many pages are included? A five-page site and a fifteen-page site are different projects.
3. 3Is the price fixed? A quote with an “approximate price” often ends higher.
4. 4Who owns the domain, the code and the hosting account? The answer should be “you”. If it is “we”, every future change goes through them.

What budget you actually need

• You sell a service and expect clients from Google: start from around €1,000. Below that you get a business card, not a sales channel.
• You sell a product online: plan a larger budget, because a store has more moving parts.
• The site is your main salesperson: a bigger investment pays back if it brings even one contract.

The most expensive website is not the priciest quote. It is the one that brings no enquiry for two years and then gets rebuilt from scratch.

For a quick orientation on your case, the calculator on our site gives you a range in a few minutes, and we confirm the exact price in a personal offer.